Tuscany, a journey into style.

Amidst high fashion, trends and timeless style is the Tuscany of great designers, fashion museums and outlets.
Tuscany is the birthplace of Italian high fashion. You could say it all started in February 1951 in Florence, when the first international fashion show was held at Villa Torrigiani to present Italian fashion to the world.
Since then, Italian style has become a key reference point, admired and cited everywhere.
That’s why any trip to Tuscany in search of the current trends and styles in fashion must start from Florence.
The starting point is Via de’ Tornabuoni, one of the most intriguing streets in the historic city centre, which is home to some of the most beautiful buildings in the city, including Palazzo Antinori, Palazzo Tornabuoni and Palazzo Strozzi.
But whilst Via de’ Tornabuoni itself is an architectural jewel, for fashion enthusiasts it is first and foremost the street of the designers where you can admire the boutiques of great Florentine labels that are world-famous.
Here you can walk past Gucci, Salvatore Ferragamo, Enrico Coveri, Roberto Cavalli and Enrico Pucci, just steps from each other. Fashion and style are not exclusively reserved for clothes; here you can find the shop windows of the most famous jewellery brands like Damiani, Bulgari and Buccellati facing each other off along this street.

And it is the same Via de’ Tornabuoni, in the Palazzo Spini Feroni, where you can visit the Salvatore Ferragamo Museum, exhibiting a huge collection of shoes made during the brand’s history.
But enthusiasts absolutely must not miss the most important fashion museum in Italy: the Costume Gallery in Palazzo Pitti, which exhibits a collection of more than 6000 pieces ranging from 16th-century dresses and accessories to creations by Italy’s greatest modern-day designers.
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Florence also hosts a huge number of fashion shows, with the leading examples held by the Pitti Immagine group. They start in January with the Pitti Uomo and Pitti Bimbo shows, before moving onto the more specialised show dedicated to textiles and knitwear. In September they hold the show dedicated to fragrances, then in November it’s Modaprima, the event dedicated to fashion and accessories held in the Stazione Leopolda.
After completely immersing yourself in the style of Italian high fashion, it would be a shame to go home with only photos of boutiques and museums to show for it.
Luckily, Tuscany is also at the forefront of another commercial sector linked to high fashion: outlets. These imposing structures contain clothing and accessories from the big labels for extremely attractive prices.
These are items from past years’ collections, items that did not sell in big stores or clothes and accessories made specifically for this niche market.
So essentially these are large buildings where the sales are on year round, with up to 70% discounts on regular prices.
The most famous of the outlets in Tuscany is probably “The Mall”, in Leccio, in the province of Florence. It houses Gucci, Ferragamo, Hogan, Armani, Burberry, Yves Saint Laurent, Valentino, Burberry and Fendi.
Not far away is the official outlet of Dolce & Gabbana at Rignano sull’Arno.
The official Roberto Cavalli outlet is in Sesto Fiorentino, whilst the “I Pellettieri d’Italia” outlet in Montevarchi, in the province of Arezzo, offers a wide range of Prada products.
The Barberino di Mugello Designer Outlet was built in the form of a renaissance village, containing more than a hundred shops with brands such as Calvin Klein, Dolce & Gabbana, Roberto Cavalli, Fornarina, Guess, Jean-Paul Gaultier, Pinko, Ralph Lauren, Furla and Prada.
What’s more, the Valdichiana Outlet Village in Foiano della Chiana, in the province of Arezzo, is a recreated Tuscan village with squares, arcades and terraces housing more than 200 shops and brands such as Prada, Miu Miu, Massimo Rebecchi, Mariella Burani.